Website Audit Fast and Affordable: A comprehensive analysis of your website’s performance and optimization, conducted quickly and affordably.

1. Technical SEO Website Audit

• 1.1. Site Crawlability
  • Check if search engines can crawl the website.
  • Use tools like Screaming Frog or Google Search Console.
  • Ensure robots.txt file is not blocking critical pages.
  • Verify proper use of canonical tags to prevent duplicate content.
• 1.2. Site Indexing
  • Check the number of indexed pages in Google Search Console.
  • Ensure all important pages are indexed and unnecessary ones (e.g., admin, thank-you pages) are excluded.
• 1.3. HTTPS and SSL
  • Ensure the site uses HTTPS for secure browsing.
  • Verify SSL certificate is valid and up to date.
• 1.4. Mobile-Friendliness
  • Test mobile responsiveness using Google Mobile-Friendly Test.
  • Ensure the site is optimized for various devices (smartphones, tablets).
• 1.5. Structured Data
  • Check if structured data (Schema.org) is implemented.
  • Validate the schema using Google’s Structured Data Testing Tool.
• 1.6. Sitemap
  • Ensure the sitemap is up to date and submitted to search engines.
  • Check for broken or outdated links in the sitemap.

2. On-Page SEO Website Audit

• 2.1. Title Tags
  • Ensure each page has a unique, descriptive title tag (50-60 characters).
  • Include targeted keywords in the title.
• 2.2. Meta Descriptions
  • Ensure each page has a unique meta description (150-160 characters).
  • Include keywords and a call-to-action (CTA) for better CTR.
• 2.3. Heading Tags (H1, H2, etc.)
  • Use one H1 per page that includes primary keywords.
  • Use H2, H3, etc., for subheadings in a logical, hierarchical structure.
• 2.4. URL Structure
  • Ensure URLs are descriptive, short, and contain target keywords.
  • Avoid special characters, numbers, or excessive use of hyphens.
• 2.5. Image Optimization
  • Ensure images are compressed for faster load times.
  • Check for proper use of alt tags that describe the image and contain relevant keywords.
• 2.6. Internal Linking
  • Check for broken internal links.
  • Ensure each page has internal links to help search engines crawl the site.
• 2.7. Content Quality
  • Ensure content is high-quality, informative, and relevant to the audience.
  • Regularly update outdated content.
• 2.8. Keyword Optimization
  • Verify proper keyword usage without keyword stuffing.
  • Include long-tail keywords and variations.

3. UX/UI and Design Website Audit

• 3.1. Navigation
  • Ensure clear and intuitive website navigation.
  • Check for easy access to the most important pages.
• 3.2. Page Load Speed
  • Test page speed using Google PageSpeed Insights or GTMetrix.
  • Optimize images, leverage browser caching, and use content delivery networks (CDNs) for faster speeds.
• 3.3. User Experience (UX)
  • Ensure consistent and attractive design across the website.
  • Check for proper spacing, fonts, colors, and button placement for easy readability.
  • Evaluate the site’s overall usability on all devices.
• 3.4. Conversion Rate Optimization (CRO)
  • Ensure prominent CTAs on important pages (e.g., homepage, product pages).
  • Use forms that are easy to fill out and submit.
  • Include social proof (testimonials, reviews) where appropriate.

4. Security Website Audit

• 4.1. Backup Systems
  • Ensure regular backups are taken of the website and database.
  • Verify that backups are accessible and recoverable.
• 4.2. Security Plugins/Features
  • Use security plugins like Wordfence (for WordPress) or similar for monitoring threats.
  • Enable two-factor authentication (2FA) for administrators.
• 4.3. Vulnerability Check
  • Regularly update website software, themes, and plugins to avoid known security issues.
  • Use tools like Qualys or Sucuri to identify security vulnerabilities.

5. Performance Website Audit

• 5.1. Page Speed
  • Test website speed using tools like GTmetrix or Lighthouse.
  • Optimize JavaScript, CSS, and images to improve load times.
• 5.2. Core Web Vitals
  • Measure LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) using Google’s Web Vitals tool.
  • Optimize these metrics to improve user experience.
• 5.3. Server Performance
  • Ensure the hosting server is fast and reliable.
  • Monitor uptime and ensure minimal downtime using tools like UptimeRobot.

6. Analytics and Reporting Website Audit

• 6.1. Google Analytics
  • Ensure Google Analytics is properly set up and tracking important events (e.g., conversions, clicks).
  • Set up goals and track user behavior for insight into performance.
• 6.2. Conversion Tracking
  • Implement conversion tracking using Google Ads or other platforms.
  • Ensure e-commerce tracking is working correctly if applicable.
• 6.3. Google Search Console
  • Monitor website performance (clicks, impressions, CTR) in Google Search Console.
  • Check for crawl errors, security issues, and manual actions.

7. Accessibility Website Audit

• 7.1. Color Contrast
  • Ensure text and background have sufficient contrast for readability.
• 7.2. Alt Text for Images
  • Ensure all images have descriptive alt text for accessibility.
• 7.3. Keyboard Navigation
  • Test website navigation using only a keyboard to ensure accessibility for users with disabilities.
• 7.4. ARIA Labels
  • Use ARIA (Accessible Rich Internet Applications) attributes for better accessibility.

8. Content & Social Media Integration Website Audit

• 8.1. Blog and Content Quality
  • Ensure regular posting of fresh, relevant, and engaging content.
  • Optimize blog posts with relevant internal and external links.
• 8.2. Social Sharing
  • Ensure social sharing buttons are integrated and working.
  • Check for social media profiles linked correctly in the footer.

9. Local SEO Website Audit (If Applicable)

• 9.1. Google My Business
  • Ensure the Google My Business profile is up-to-date with accurate contact details, business hours, and location.
• 9.2. Local Listings
  • Ensure business is listed in local directories (Yelp, Yellow Pages, etc.) with consistent NAP (Name, Address, Phone).
• 9.3. Localized Keywords
  • Target local keywords and ensure they’re properly integrated into title tags, meta descriptions, and content.

10. Compliance and Legal Website Audit

• 10.1. Privacy Policy
  • Ensure a clear and comprehensive privacy policy is present on the website.
• 10.2. Cookie Consent
  • Ensure the website has a cookie consent banner if needed (based on GDPR or CCPA).
• 10.3. Terms and Conditions
  • Include terms and conditions if relevant (especially for e-commerce websites).

This checklist serves as a comprehensive guide for auditing a website from multiple angles, helping ensure a user-friendly, technically sound, and SEO-optimized online presence.